Archived entries for Facebook

2012 Irish Social Media Awards

Last Monday the 13th of Feb saw various cities around the world launch and celebrate social media week. While there wasn't any official event here in Dublin there was a bit of a bash thrown to launch the 2012 Irish Social Media Awards. A 2011 winners case study paper was also launched on the night and has since been uploaded to slideshare.

The event itself was in the form of a digital table quiz where the use of smartphones was encouraged and even necessary for a lot of the rounds.

I was delighted to have had a chance to pitch in when pulling the case study paper and the launch night together. The awards themselves are a @damienmulley driven production and are taking place on May 17th in Dublin's Mansion House.

Social Media At A Glance

The idea of polite or incidental media is something i find pretty interesting. Got turned on to DEXTR after reading this blog post by Russell Davies and have been playing around with since. Love the interface and its handy to have on the desk or second screen for at a glance updates from my Twitter stream.

A similar webapp i came across, Arrivals by Dan W. Williams, brings the same at a glance experience to Foursquare. Arrivals turns your Foursquare notifications in to a airport arrivals board...hence the name.

And finally, though I'd mention Glowdart which is similar to TwitterFall but also allows you to turn on and off news feeds who's headlines appear mixed in with your Twitter and Facebook streams....again allows you to keep up to date with news as well as your social circle at a glance.


The Future Of Facebook

With over 600 million users and a valuation of over $70 billion, Facebook is the world's dominant social networking platform. What are the challenges a social media company of this size will face? What are the strategic moves it should make? How can Facebook users take advantage of the platform and its increasingly rich social graph?

Give me your Number 1 ASU #ge11

So with #ge11 finally after kicking off in earnest, it should be interesting to see how different parties and different candidates use digital and Social Media as part of their respective campaigns.

We’ve already seen some gaffs from FG, Labour have launched a where’s Gilmore app , FF have Twitter squatter issues and Sinn Féin carry the most Klout! Everyone knows SM and Digital will play a part in #g11 but how serious parties take the channel and how commited or willing they are to embrace it is yet to be seen. Irish Media Watch back in May 2010 posted results of a survey in which "77% of TDs plan to use social networking tools to communicate with constituents in the next general election" which is very impressive if a little optimistic.

Ronan Burtenshaw has a comprehensive list of Irish Politicians on Twitter. Noreen Bowden also has a list setup for Irish political parties and candidates on Twitter.

So getting to the blog title. I have particular interest in seeing how candidates and parties use digital advertising and particularly the likes of Facebook ASU ads to promote themselves and their campaigns. One would think that the regional targeting, self serve function and cost effectiveness of the channel would result in a plethora of 'Vote No.1' type ads appearing all over Facebook. But, having changed my location etc several times I’ve only seen one ASU ad and that was from FF TD Thomas Byrne. I don't really fancy changing my location over and over and hoping that party and candidate ads show up randomly so if anyone spots an ASU from a party or candidate send a screenshot to 'osuilleabhain AT gmail DOT com' or via the comments below (making sure to highlight what your FB location is set to).

Spotted this one myself -
(FB User Location Dublin, Hometown Cork)

FF TD Thomas Byrne - (Meath East)

Recieved this screenshot from @quinlivan -
(FB User Location Galway, Hometown Ennis, Co. Clare)

FG Cllr Tony Mulcahy - (Clare)

3 more found by @quinlivan again with -
(FB User Location Galway, Hometown Ennis, Co. Clare)

FG - (Party Message)

SF Cllr Martin Kenny - (Roscommon South-Leitrim)

FG Cllr Sean Kyne - (Galway West)

Spotted another one myself -
(FB User Location Dublin, Hometown Cork)

Colm McGrath Independent - (Dublin Mid West)

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